neuromarketing

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1
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology.
Muñoz-Leiva, Francisco;Hernández-Méndez, Janet;Gómez-Carmona, Diego;
2019 physiology & behavior DOI: S0031-9384(18)30123-... 265 views
2
Souled out of rights? - predicaments in protecting the human spirit in the age of neuromarketing.
Sieber, Alexander;
2019 life sciences, society and policy DOI: 10.1186/s40504-019-0... 244 views
3
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends.
Cherubino, Patrizia;Martinez-Levy, Ana C;Caratù, Myriam;Cartocci, Giulia;Di Flumeri, Gianluca;Modica...
2019 Computational Intelligence and Neuroscience DOI: 10.1155/2019/1976847 182 views
4
Providing Excellent Consumer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study.
Calvert, Gemma Anne;Pathak, Abhishek;Ching, Lim Elison Ai;Trufil, Geraldine;Fulcher, Eamon Philip;
2019 Behavioral sciences (Basel, Switzerland) DOI: E109 172 views
5
Group-Level Neural Responses to Service-to-Service Brand Extension.
Yang, Taeyang;Kim, Sung-Phil;
2019 Frontiers in neuroscience DOI: 10.3389/fnins.2019.0... 206 views
6
Ethical Perspectives on Neuromarketing: An Interview With Will Allred.
Banja, John;
ajob neuroscience DOI: 10.1080/21507740.201... 184 views
7
Neuromarketing and AI-Powerful Together, but Needing Scrutiny.
Wolpe, Paul Root;
ajob neuroscience DOI: 10.1080/21507740.201... 182 views
8
Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial.
Prieto-Pinto, Laura;Lara-Díaz, María Fernanda;Garzón-Orjuela, Nathaly;Herrera, Dayanne;Páez-Canro, C...
2019 PloS one DOI: 10.1371/journal.pone... 226 views
9
The application of EEG power for the prediction and interpretation of consumer decision-making: A neuromarketing study.
Golnar-Nik, Parnaz;Farashi, Sajjad;Safari, Mir-Shahram;
2019 physiology & behavior DOI: S0031-9384(18)30672-... 191 views
10
Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness.
Harris, Joanne M;Ciorciari, Joseph;Gountas, John;
2019 Behavioral sciences (Basel, Switzerland) DOI: E42 306 views
11
The influence of gaze direction on food preferences.
Madipakkam, Apoorva Rajiv;Bellucci, Gabriele;Rothkirch, Marcus;Park, Soyoung Q;
2019 Scientific reports DOI: 10.1038/s41598-019-4... 266 views
12
Corrigendum: The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers.
Wang, Cuicui;Li, Yun;Luo, Xuan;Ma, Qingguo;Fu, Weizhong;Fu, Huijian;
2019 Frontiers in neuroscience DOI: 10.3389/fnins.2019.0... 211 views
13
Corrigendum: "You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study.
Ma, Qingguo;Zhang, Linanzi;Wang, Manlin;
2019 Frontiers in neuroscience DOI: 10.3389/fnins.2019.0... 217 views
14
A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography-based prediction in neuromarketing.
Hakim, Adam;Levy, Dino J;
2019 wiley interdisciplinary reviews cognitive science DOI: 10.1002/wcs.1485 258 views
15
Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference.
Yu, Wenjun;Sun, Zhongqiang;Xu, Taiwei;Ma, Qingguo;
2018 Frontiers in neuroscience DOI: 10.3389/fnins.2018.0... 236 views
16
"You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study.
Ma, Qingguo;Zhang, Linanzi;Wang, Manlin;
2018 Frontiers in neuroscience DOI: 10.3389/fnins.2018.0... 231 views
17
Passive BCI beyond the lab: current trends and future directions.
Aricò, P;Borghini, G;Di Flumeri, G;Sciaraffa, N;Babiloni, F;
2018 physiological measurement DOI: 10.1088/1361-6579/aa... 229 views
18
Neuromarketing empirical approaches and food choice: A systematic review.
Stasi, A;Songa, G;Mauri, M;Ciceri, A;Diotallevi, F;Nardone, G;Russo, V;
2018 food research international (ottawa, ont) DOI: S0963-9969(17)30814-... 196 views

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advertising effectiveness eye-tracking technology self-reported recall travel 2.0 websites surveillance human rights human dignity human spirit legal theory mental privacy customer service cognitive neuroscience employee retention implicit reaction time semantic priming event-related potential p300 eeg decoding brand extension decision-making