self-reported recall

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Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology.
Muñoz-Leiva, Francisco;Hernández-Méndez, Janet;Gómez-Carmona, Diego;
2019 physiology & behavior DOI: S0031-9384(18)30123-... 268 views

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physiology & behavior
ISSN: 1873-507X 578 views

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neuromarketing advertising effectiveness eye-tracking technology travel 2.0 websites