brand extension

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1
Group-Level Neural Responses to Service-to-Service Brand Extension.
Yang, Taeyang;Kim, Sung-Phil;
2019 Frontiers in neuroscience DOI: 10.3389/fnins.2019.0... 205 views
2
Ethical Perspectives on Neuromarketing: An Interview With Will Allred.
Banja, John;
ajob neuroscience DOI: 10.1080/21507740.201... 183 views
3
Neuromarketing and AI-Powerful Together, but Needing Scrutiny.
Wolpe, Paul Root;
ajob neuroscience DOI: 10.1080/21507740.201... 182 views
4
Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial.
Prieto-Pinto, Laura;Lara-Díaz, María Fernanda;Garzón-Orjuela, Nathaly;Herrera, Dayanne;Páez-Canro, C...
2019 PloS one DOI: 10.1371/journal.pone... 226 views
5
The Role of Identification in Consumers' Evaluations of Brand Extensions.
Marin, Longinos;Ruiz De Maya, Salvador;Rubio, Alicia;
2018 Frontiers in psychology DOI: 10.3389/fpsyg.2018.0... 198 views
6
The Contribution Of New Product Entry Versus Existing Product Inflation In The Rising Costs Of Drugs.
Hernandez, Inmaculada;Good, Chester B;Cutler, David M;Gellad, Walid F;Parekh, Natasha;Shrank, Willia...
2019 Health affairs (Project Hope) DOI: 10.1377/hlthaff.2018... 211 views

Related Journals

PloS one
ISSN: 1932-6203 932 views
Frontiers in psychology
ISSN: 1664-1078 1,240 views
Frontiers in neuroscience
ISSN: 1662-4548 680 views
Health affairs (Project Hope)
ISSN: 1544-5208 582 views
ajob neuroscience
ISSN: 2150-7759 215 views

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neuromarketing event-related potential p300 eeg decoding consumer behavior brand alliance brand fit consumer identification