advertising effectiveness

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1
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology.
Muñoz-Leiva, Francisco;Hernández-Méndez, Janet;Gómez-Carmona, Diego;
2019 physiology & behavior DOI: S0031-9384(18)30123-... 268 views
2
Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness.
Harris, Joanne M;Ciorciari, Joseph;Gountas, John;
2019 Behavioral sciences (Basel, Switzerland) DOI: E42 311 views
3
The influence of gaze direction on food preferences.
Madipakkam, Apoorva Rajiv;Bellucci, Gabriele;Rothkirch, Marcus;Park, Soyoung Q;
2019 Scientific reports DOI: 10.1038/s41598-019-4... 271 views
4
emotional response, brand recall and response latency to visual register for food and beverage print ads
;Irma Puskarevic;Uros Nedeljkovic;Dragoljub Novakovic
2013 entropy 198 views

Related Journals

Scientific reports
ISSN: 2045-2322 2,384 views
physiology & behavior
ISSN: 1873-507X 618 views
Behavioral sciences (Basel, Switzerland)
ISSN: 2076-328X 1,480 views

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