advertising effectiveness

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1
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology.
Muñoz-Leiva, Francisco;Hernández-Méndez, Janet;Gómez-Carmona, Diego;
2019 physiology & behavior DOI: S0031-9384(18)30123-... 273 views
2
Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness.
Harris, Joanne M;Ciorciari, Joseph;Gountas, John;
2019 Behavioral sciences (Basel, Switzerland) DOI: E42 322 views
3
The influence of gaze direction on food preferences.
Madipakkam, Apoorva Rajiv;Bellucci, Gabriele;Rothkirch, Marcus;Park, Soyoung Q;
2019 Scientific reports DOI: 10.1038/s41598-019-4... 278 views
4
emotional response, brand recall and response latency to visual register for food and beverage print ads
;Irma Puskarevic;Uros Nedeljkovic;Dragoljub Novakovic
2013 entropy 202 views
5
Bioactivity and Structural Properties of Novel Synthetic Analogues of the Protozoan Toxin Climacostol.
Buonanno, Federico;Catalani, Elisabetta;Cervia, Davide;Proietti Serafini, Francesca;Picchietti, Simo...
2019 Toxins DOI: E42 307 views

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Scientific reports
ISSN: 2045-2322 4,130 views
physiology & behavior
ISSN: 1873-507X 700 views
Behavioral sciences (Basel, Switzerland)
ISSN: 2076-328X 1,622 views

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neuromarketing eye-tracking technology self-reported recall travel 2.0 websites EEG social marketing behavioural change consumer neuroscience action/challenge/emotion-based marketing public health digital/social media advertisements design illustration food security consumer behavior organic foods sustainable consumption antisaccade electrical brain stimulation oculomotor control online tdcs