influencer marketing

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1
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.
De Veirman, Marijke;Hudders, Liselot;Nelson, Michelle R;
2019 Frontiers in psychology DOI: 10.3389/fpsyg.2019.0... 241 views
2
Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship.
Boerman, Sophie C;van Reijmersdal, Eva A;
2019 Frontiers in psychology DOI: 10.3389/fpsyg.2019.0... 279 views
3
<i>“it’s just addictive people that make addictive videos”</i>: children’s understanding of and attitudes towards influencer marketing of food and beverages by youtube video bloggers
;Anna Elizabeth Coates;Charlotte Alice Hardman;Jason Christian Grovenor Halford;Paul Christiansen...
2020 archives of biochemistry and biophysics DOI: 10.3390/ijerph170204... 313 views

Related Journals

Frontiers in psychology
ISSN: 1664-1078 1,260 views
International journal of environmental research and public health
ISSN: 1660-4601 2,088 views

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Children youtube advertising literacy native advertising social media influencers vlogs disclosure brand responses para-social relationship persuasion knowledge Attitudes qualitative understanding beverage food