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Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship.

Boerman, Sophie C;van Reijmersdal, Eva A;

2019 Frontiers in psychology DOI: 10.3389/fpsyg.2019.0... 286 views

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Frontiers in psychology

ISSN: 1664-1078 3,910 views

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Children youtube disclosure advertising literacy influencer marketing para-social relationship persuasion knowledge