persuasion knowledge

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1

Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship.

Boerman, Sophie C;van Reijmersdal, Eva A;

2019 Frontiers in psychology DOI: 10.3389/fpsyg.2019.0... 275 views

2

The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

Ham, C.

2019 journal of business ethics DOI: 10.1007/s10551-017-3... 227 views

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Frontiers in psychology

ISSN: 1664-1078 880 views

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Children youtube disclosure advertising literacy influencer marketing brand responses para-social relationship