consumer neuroscience

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1
The Application of Mobile fNIRS in Marketing Research-Detecting the " Effect.
Krampe, Caspar;Gier, Nadine Ruth;Kenning, Peter;
2018 Frontiers in human neuroscience DOI: 10.3389/fnhum.2018.0... 298 views
2
Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness.
Harris, Joanne M;Ciorciari, Joseph;Gountas, John;
2019 Behavioral sciences (Basel, Switzerland) DOI: E42 325 views
3
The influence of gaze direction on food preferences.
Madipakkam, Apoorva Rajiv;Bellucci, Gabriele;Rothkirch, Marcus;Park, Soyoung Q;
2019 Scientific reports DOI: 10.1038/s41598-019-4... 281 views
4
A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography-based prediction in neuromarketing.
Hakim, Adam;Levy, Dino J;
2019 wiley interdisciplinary reviews cognitive science DOI: 10.1002/wcs.1485 276 views
5
Bioactivity and Structural Properties of Novel Synthetic Analogues of the Protozoan Toxin Climacostol.
Buonanno, Federico;Catalani, Elisabetta;Cervia, Davide;Proietti Serafini, Francesca;Picchietti, Simo...
2019 Toxins DOI: E42 309 views

Related Journals

Scientific reports
ISSN: 2045-2322 4,238 views
Frontiers in human neuroscience
ISSN: 1662-5161 1,094 views
Behavioral sciences (Basel, Switzerland)
ISSN: 2076-328X 1,622 views
wiley interdisciplinary reviews cognitive science
ISSN: 1939-5086 515 views

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neuroimaging fnirs first-choice-brand effect shopper neuroscience “neuro-marketing” EEG social marketing neuromarketing behavioural change advertising effectiveness action/challenge/emotion-based marketing public health digital/social media advertisements prediction food security consumer behavior organic foods sustainable consumption antisaccade electrical brain stimulation oculomotor control