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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
Martínez-Ruiz, María Pilar;Izquierdo-Yusta, Alicia;Olarte-Pascual, Cristina;Reinares-Lara, Eva;
2016 Frontiers in psychology DOI: 10.3389/fpsyg.2016.0... 274 views
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Medical commitment to Lean: an inductive model development.
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attitude emotions consequences feelings mobile advertising permission marketing healthcare lean doctors change commitment