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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

Martínez-Ruiz, María Pilar;Izquierdo-Yusta, Alicia;Olarte-Pascual, Cristina;Reinares-Lara, Eva;

2016 Frontiers in psychology DOI: 10.3389/fpsyg.2016.0... 265 views

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Frontiers in psychology

ISSN: 1664-1078 1,270 views

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