“neuro-marketing”

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The Application of Mobile fNIRS in Marketing Research-Detecting the " Effect.

Krampe, Caspar;Gier, Nadine Ruth;Kenning, Peter;

2018 Frontiers in human neuroscience DOI: 10.3389/fnhum.2018.0... 282 views

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Frontiers in human neuroscience

ISSN: 1662-5161 822 views

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neuroimaging fnirs consumer neuroscience first-choice-brand effect shopper neuroscience