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industrial marketing management

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scopus ulakbim soc
Short Name industrial marketing management
Abbreviated Name industrial marketing management
ISSN 0019-8501
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Publications Per Year

Recent Articles (20 total)

2018
Toward an agent-system contingency theory for behavioral supply chain and industrial marketing research
Tangpong, C.
, pp. 0-0
237 views DOI
2016
l2 learners of japanese: socialization of private assessments in a host family setting
;Abigail McMeekin
Vol. 19 , No. 2 , pp. 107-127
217 views Abstract
2020
Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment
Gölgeci, I.
Vol. 84 , pp. 63-74
198 views DOI
2020
What drives customer Re-engagement? The foundational role of the sales-service interplay in episodic value co-creation
Friend, S.
Vol. 84 , pp. 271-286
177 views DOI
2014
Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation
Limbu, Y.
Vol. 43 , pp. 1236-1245
175 views DOI
2019
Uncovering institutional orientation as a new strategic orientation in industrial marketing
Chaney, D.
Vol. 80 , pp. 242-250
170 views DOI
2019
Supplier-customer engagement for collaborative innovation using video conferencing: A study of SMEs
Hardwick, J.
Vol. 80 , pp. 43-57
168 views DOI
2019
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, S.
Vol. 81 , pp. 169-179
161 views DOI
2019
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, A.
Vol. 78 , pp. 108-121
160 views DOI
2019
Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model
Hollebeek, L.
Vol. 81 , pp. 89-98
158 views DOI
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