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remark: revista brasileira de marketing

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Short Name remark: revista brasileira de marketing
Abbreviated Name remark: revista brasileira de marketing
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Recent Articles (5 total)

2018
Uso de Métricas em Mídias Sociais e Indicadores de Desempenho do Site e sua Relação com o Valor da Marca em Empresas de Cosméticos no Brasil
Pinochet, Luis Hernan Contreras;Pachelli, Iara Louise;Rocha, Francisco Marcelo Monteiro da;
Vol. 17 , No. 1 , pp. 80-99
330 views Abstract
2015
The Influence of the Country of Origin Image on Brand Equity: A Study of Spanish Banks
Prado, Michel Alves;Giraldi, Janaina de Moura Engracia;
Vol. 14 , No. 3 , pp. 407-420
227 views Abstract
2010
Marketing Virtual: Separando o Joio do Trigo... Os Riscos Inerentes e Manipulados no E-commerce
Kovacs, Michelle Helena;Farias, Salomão Alencar de;Barbosa, Maria de Lourdes Azevedo;Souza, Anderson Gomes de;
Vol. 8 , No. 2 , pp. 188-213
218 views Abstract
2010
A Content Analysis of the Roles Portrayed by Women in Commercials: 1973 - 2008
Acevedo, Claudia Rosa;Ramuski, Carmen Lidia;Nohara, Jouliana Jordan;Trindade, Luiz Valério de Paula;
Vol. 9 , No. 3 , pp. 170-196
217 views Abstract
2009
LULA VS ALCKMIN: DISCURSIVE CONSTRUCTIONS OF THE VEJA PERIODIC
Frazão, Cicília de Sousa;
Vol. 7 , No. 2 , pp. 137-144
201 views Abstract
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