A Content Analysis of the Roles Portrayed by Women in Commercials: 1973 - 2008

Clicks: 229
ID: 109925
2010
Free PDF
Article Quality & Performance Metrics
Overall Quality Improving Quality
0.0 /100
Combines engagement data with AI-assessed academic quality
AI Quality Assessment
Not analyzed
Abstract
The principal objective of this paper was to examine female roles portrayed in advertising. More specifically, the question that stimulated this research project was: What message has been signaled to society through advertisements about women? Have these portrayals altered throughout the past decades? The study consisted of a systematic content analysis of Brazilian commercials between 1973 and 2008. A probabilistic sample procedure was adopted. 95 pieces of material were selected. Our results have revealed that certain specific images have changed over the years; however, they continue to be stereotyped and idealized. DOI: 10.5585/remark.v9i3.2201
Reference Key
acevedo2010aremark Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Acevedo, Claudia Rosa;Ramuski, Carmen Lidia;Nohara, Jouliana Jordan;Trindade, Luiz Valério de Paula;
Journal remark: revista brasileira de marketing
Year 2010
DOI
DOI not found
URL
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2201
Keywords
social sciences architecture sociology (general) aesthetics of cities. city planning and beautifying communication. mass media marketing. distribution of products advertising

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.