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journal of product and brand management
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| Indexings |
scopus
ulakbim
|
|---|---|
| Short Name | j prod brand man |
| Abbreviated Name | jpbm |
| ISSN | 1061-0421 |
| Aim and Scope | Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world. This journal is proudly international and inter-disciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands. |
| URL | https://www.emerald.com/insight/publication/issn/1061-0421 |
| Author Instructions | https://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=JPBM |
| Added by | Said Nadeem on Sep 05, 2019 |
Publications Per Year
Recent Articles (4 total)
2017
Vol. 26
, pp. 135-150
213 views
DOI
2019
Vol. 28
, pp. 864-879
191 views
DOI
2019
Vol. 28
, pp. 274-286
173 views
DOI
2016
Vol. 25
, pp. 196-207
40 views
DOI