Co-branding strategy in cause-related advertising: the fit between brand and cause

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2017
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huertasgarca2017cobrandingjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Huertas-García, R.
Journal journal of product and brand management
Year 2017
DOI
10.1108/JPBM-07-2015-0939
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