The lady doth protest too much: a neurophysiological perspective on brand tarnishment

Clicks: 58
ID: 100121
2016
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boshoff2016thejournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Boshoff, C.
Journal journal of product and brand management
Year 2016
DOI
10.1108/JPBM-08-2014-0697
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