Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

Clicks: 209
ID: 53882
2019
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fernandes2019consumerjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Fernandes, T.
Journal journal of product and brand management
Year 2019
DOI
10.1108/JPBM-08-2017-1545
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