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journal of interactive marketing

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scopus ulakbim soc
Short Name journal of interactive marketing
Abbreviated Name journal of interactive marketing
ISSN 1094-9968
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Publications Per Year

Recent Articles (9 total)

2020
What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram
Rietveld, R.
Vol. 49 , pp. 20-53
456 views DOI
2019
Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos
Quesenberry, K.
Vol. 48 , pp. 1-16
412 views DOI
2018
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
Barcelos, R.
Vol. 41 , pp. 60-80
325 views DOI
2009
The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking
Sanchez-Franco, M.
Vol. 23 , pp. 247-258
319 views DOI
2019
Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination
Bender, M.
Vol. 46 , pp. 1-19
277 views DOI
2015
regional agriculture in romania: a quantitative assessment
;EMILIA BĂLAN
Vol. 3 , No. 1 , pp. 118-126
259 views Abstract
2021
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning
Sarkar, M.
Vol. 53 , pp. 80-95
191 views DOI
2013
the fiscal federalism and the good economic governance in european union
;Alina Ligia Dumitrescu
Vol. 1 , No. 2 , pp. 25-33
188 views Abstract
2014
international petroleum fiscal regimes: trends in tax-royalty worldwide and in romania
;MARIANA PAPATULICĂ
Vol. 2 , No. 1 , pp. 129-140
175 views Abstract
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