LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

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ID: 128197
2021
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sarkar2021lstmjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Sarkar, M.
Journal journal of interactive marketing
Year 2021
DOI
10.1016/j.intmar.2020.07.002
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