consumer brand preference

Explore academic connections and research related to this keyword

91
Views
2
Total Connections
Search More Keywords

Related Articles & Bibliographies

1
Data on customer perceptions on the role of celebrity endorsement on brand preference.
Ibidunni, Ayodotun Stephen;Olokundun, Maxwell Ayodele;Ibidunni, Oyebisi Mary;Borishade, Taiye Tairat...
2018 Data in brief DOI: 10.1016/j.dib.2018.0... 171 views

Related Journals

Data in brief
ISSN: 2352-3409 1,068 views

Related Research Groups

No Research Groups Found

No research groups are currently associated with this keyword.

Explore Related Keywords

brand loyalty brand association celebrity endorsement celebrity image