celebrity endorsement

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Data on customer perceptions on the role of celebrity endorsement on brand preference.
Ibidunni, Ayodotun Stephen;Olokundun, Maxwell Ayodele;Ibidunni, Oyebisi Mary;Borishade, Taiye Tairat...
2018 Data in brief DOI: 10.1016/j.dib.2018.0... 171 views
2
o endosso por celebridade e a gestão da imagem da marca: evidências empíricas a partir do estudo da marca ipanema gisele bündchen
;Giancarlo Dal Bó;Gabriel Sperandio Milan;Deonir De Toni
2012 biosystems and biorobotics DOI: 10.1590/S1413-231120... 191 views

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Data in brief
ISSN: 2352-3409 1,068 views

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brand loyalty brand association celebrity image consumer brand preference industrial management