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journal of marketing education

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scopus
Short Name journal of marketing education
Abbreviated Name journal of marketing education
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Recent Articles (4 total)

2019
The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom
Kemp, A.
Vol. 41 , pp. 141-153
235 views DOI
2019
Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs
Spiller, L.
Vol. 41 , pp. 77-90
179 views DOI
2019
Keeping the Marketing Curriculum Current in an Era of Digital Disruption
Crittenden, V.
Vol. 41 , pp. 75-76
37 views DOI
2024
RESCUER: Combining Passive and Active Learning Techniques to Teach Food Sustainability
Banu, N.T.
Vol. 46 , pp. 123-139
15 views DOI
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