The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Clicks: 236
ID: 52017
2019
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kemp2019thejournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Kemp, A.
Journal journal of marketing education
Year 2019
DOI
10.1177/0273475318803415
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