Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Clicks: 180
ID: 52016
2019
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Combines engagement data with AI-assessed academic quality
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spiller2019assessingjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Spiller, L.
Journal journal of marketing education
Year 2019
DOI
10.1177/0273475318822686
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