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Marketing (Beograd. 1991)

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Short Name Marketing (Beograd. 1991)
Abbreviated Name Marketing (Beograd. 1991)
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Recent Articles (1 total)

2021
Country of origin image and consumer xenocentrism in the context of forming consumer attitudes and loyalty to foreign brands: Moderating effect of cultural intelligence
Stefan, Zdravković;
Vol. 52 , No. 1 , pp. 12-22
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