a review of higher education image and reputation literature: knowledge gaps and a research agenda

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ID: 201297
2018
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Abstract
Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not always coincide with the image the latter wish to project. For this reason, in this article we address a review of the literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that merit deeper examination in the future. The gaps identified highlight the need to improve knowledge about the way perceptions (image and reputation) of university institutions are shaped, pinpointing the dimensions or essential aspects that influence their formation and determining whether their degree of influence differs when considering the perspectives of different stakeholders or individuals from different geographical areas. Theoretical propositions related to the identified gaps have been set out.
Reference Key
lafuente-ruiz-de-sabando2018europeana Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Amaia Lafuente-Ruiz-de-Sabando;Pilar Zorrilla;Javier Forcada
Journal International journal of medical informatics
Year 2018
DOI
10.1016/j.iedeen.2017.06.005
URL
http://www.sciencedirect.com/science/article/pii/S2444883417300360
Keywords
Literature Review higher education image reputation

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