B. Lafferty

Publishing 2007–2009

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2
Articles
566
Reads on Journament
0
Co-authors
2
Journals

This page collects the articles indexed under the name B. Lafferty. Profiles are grouped by name, so it can include work by someone else who shares it until the author claims the profile and confirms which papers are theirs.

Publications 2

  1. Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
    psychology and marketing 2009 308 reads University of South Florida
  2. The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
    journal of business research 2007 258 reads University of South Florida

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Institutions on these papers

  • University of South Florida · US 2

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