Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances

Clicks: 198
ID: 35029
2009
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lafferty2009selectingpsychology Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Lafferty, B.
Journal psychology and marketing
Year 2009
DOI
10.1002/mar.20277
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