Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
Clicks: 254
ID: 35029
2009
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| Reference Key |
lafferty2009selectingpsychology
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|---|---|
| Authors | Lafferty, B. |
| Journal | psychology and marketing |
| Year | 2009 |
| DOI |
10.1002/mar.20277
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| URL | |
| Keywords | Keywords not found |
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