online purchase intention

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Purchase intention and purchase behavior online: A cross-cultural approach.

Peña-García, Nathalie;Gil-Saura, Irene;Rodríguez-Orejuela, Augusto;Siqueira-Junior, José Ribamar;

2020 Heliyon DOI: 10.1016/j.heliyon.20... 335 views

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Heliyon

ISSN: 2405-8440 1,116 views

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business marketing spain colombia consumer attitude technology management technology adoption cross-cultural study decision analysis purchase behavior