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Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention.

Juaneda-Ayensa, Emma;Mosquera, Ana;Sierra Murillo, Yolanda;

2016 Frontiers in psychology DOI: 10.3389/fpsyg.2016.0... 254 views

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Frontiers in psychology

ISSN: 1664-1078 4,060 views

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consumer behavior technology acceptance model utaut2 fashion retail omnichannel experience shopping motives