victory and defeat

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Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference.

Yu, Wenjun;Sun, Zhongqiang;Xu, Taiwei;Ma, Qingguo;

2018 Frontiers in neuroscience DOI: 10.3389/fnins.2018.0... 242 views

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Frontiers in neuroscience

ISSN: 1662-4548 776 views

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emotion event-related potentials neuromarketing brand preference neuromanagement