preference prediction

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The application of EEG power for the prediction and interpretation of consumer decision-making: A neuromarketing study.

Golnar-Nik, Parnaz;Farashi, Sajjad;Safari, Mir-Shahram;

2019 physiology & behavior DOI: S0031-9384(18)30672-... 191 views

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physiology & behavior

ISSN: 1873-507X 546 views

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decision-making neuromarketing electroencephalography (eeg) advertisement content