in-store decision making

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Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf.

Gidlöf, Kerstin;Anikin, Andrey;Lingonblad, Martin;Wallin, Annika;

2017 Appetite DOI: S0195-6663(16)30628-... 303 views

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Appetite

ISSN: 1095-8304 676 views

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eye tracking visual attention point-of-purchase marketing