livestream brand community

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The Impact of Broadcasters on Consumer's Intention to Follow Livestream Brand Community.

Wang, Wei;Huang, Minxue;Zheng, Shiyong;Lin, Liangtong;Wang, Lei;

2021 Frontiers in psychology DOI: 10.3389/fpsyg.2021.8... 108 views

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Frontiers in psychology

ISSN: 1664-1078 6,954 views

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broadcaster type intention to follow livestream brand community livestream e-commerce motive theory