marketing; comunicación; branded entertainment; marketing relacional; branded content; engagement

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branded entertainment: los contenidos de entretenimiento como herramienta de comunicación de marketing. un estudio de su situación actual en españa

;J de Aguilera-Moyano;M Baños-González;J Ramírez-Perdiguero

2015 the web conference 2019 - proceedings of the world... DOI: 10.4185/RLCS-2015-10... 136 views

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communication mass media