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journal of retailing

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scopus ulakbim soc
Short Name journal of retailing
Abbreviated Name journal of retailing
ISSN 0022-4359
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Publications Per Year

Recent Articles (3 total)

2006
From Fatwallet to eBay: An investigation of online deal-forums and sales promotions
R Gopal,B Pathak,A Tripathi,F Yin;R Gopal;B Pathak;A Tripathi;F Yin;
Vol. 82 , No. 2 , pp. 155-164
146 views DOI
2003
The impact of store flyers on store traffic and store sales: A geo-marketing approach
Gijsbrechts, E.
Vol. 79 , pp. 1-16
108 views DOI
2020
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, A.L.
, pp. 0-0
51 views DOI
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