From Fatwallet to eBay: An investigation of online deal-forums and sales promotions

Clicks: 193
ID: 273958
2006
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Reference Key
yin2006journalfrom Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors R Gopal,B Pathak,A Tripathi,F Yin;R Gopal;B Pathak;A Tripathi;F Yin;
Journal journal of retailing
Year 2006
DOI
10.1016/j.jretai.2006.02.002
URL
https://sciprofiles.com/publication/view/247d641001ac9516eeced8a29fe04098
Keywords
online deal-forums sales promotions advertising strategy online auctions virtual communities

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