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journal of marketing management

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scopus ulakbim soc
Short Name journal of marketing management
Abbreviated Name journal of marketing management
ISSN 0267-257X
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Publications Per Year

Recent Articles (4 total)

2016
Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?
Newton, J.
Vol. 32 , pp. 1103-1122
229 views DOI
2014
Framing social marketing as a system of interaction: A neo-institutional approach to alcohol abstinence
Cherrier, H.
Vol. 30 , pp. 607-633
219 views DOI
2017
Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research
Wells, V.
Vol. 33 , pp. 873-877
208 views DOI
2019
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
Helme-Guizon, A.
Vol. 35 , pp. 716-741
151 views DOI
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