Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
Clicks: 202
ID: 53875
2019
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| Reference Key |
helmeguizon2019consumerjournal
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|---|---|
| Authors | Helme-Guizon, A. |
| Journal | journal of marketing management |
| Year | 2019 |
| DOI |
10.1080/0267257X.2019.1599990
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| URL | |
| Keywords | Keywords not found |
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