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journal of research in interactive marketing

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scopus
Short Name journal of research in interactive marketing
Abbreviated Name journal of research in interactive marketing
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Recent Articles (3 total)

2019
Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models
Ritz, W.
Vol. 13 , pp. 179-203
275 views DOI
2016
The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes
Kushwaha, G.
Vol. 10 , pp. 150-176
271 views DOI
2019
Email is evil!: Behavioural responses towards permission-based direct email marketing and gender differences
Mahmoud, A.
Vol. 13 , pp. 227-248
237 views DOI
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