Email is evil!: Behavioural responses towards permission-based direct email marketing and gender differences

Clicks: 301
ID: 17529
2019
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Abstract
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Reference Key
mahmoud2019emailjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mahmoud, A.
Journal journal of research in interactive marketing
Year 2019
DOI
10.1108/JRIM-09-2018-0112
URL
Keywords Keywords not found

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