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journal of brand management

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scopus
Short Name journal of brand management
Abbreviated Name journal of brand management
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Recent Articles (8 total)

2019
Employees as a second audience: the effect of external communication on internal brand management outcomes
Piehler, R.
Vol. 26 , pp. 445-460
262 views DOI
2019
City branding through cinema: the case of postcolonial Hong Kong
Chen, S.
Vol. 26 , pp. 505-521
248 views DOI
2019
International activities of football clubs, fan attitudes, and brand loyalty
Maderer, D.
Vol. 26 , pp. 410-425
206 views DOI
2020
Sustainability countenance in brand equity: a critical review and future research directions
Ishaq, M.
Vol. 27 , pp. 15-34
156 views DOI
2017
design of a dual-band bandpass filter using an open-loop resonator
;Hyun-Seo Im;Sang-Won Yun
Vol. 17 , No. 4 , pp. 197-201
147 views DOI Abstract
2017
aoa-based local positioning system using a time-modulated array
;Kyung-Jin Baik;Sangjoon Lee;Byung-Jun Jang
Vol. 17 , No. 4 , pp. 181-185
146 views DOI Abstract
2019
The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand
Brunetti, F.
Vol. 26 , pp. 634-645
139 views DOI
2017
performance of a planar leaky-wave slit antenna for different values of substrate thickness
;Niamat Hussain;Kam Eucharist Kedze;Ikmo Park
Vol. 17 , No. 4 , pp. 202-207
86 views DOI Abstract
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