Employees as a second audience: the effect of external communication on internal brand management outcomes

Clicks: 292
ID: 48755
2019
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piehler2019employeesjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Piehler, R.
Journal journal of brand management
Year 2019
DOI
10.1057/s41262-018-0135-z
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