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journal of promotion management

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scopus
Short Name journal of promotion management
Abbreviated Name journal of promotion management
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Recent Articles (6 total)

2020
A Mixed Methods Examination of How People Assess the Credibility of Sources Used by Public Relations Practitioners
O’Neil, J.
Vol. 26 , pp. 75-96
202 views DOI
2020
Impact of Dance in Advertisements on Emotional Attachment Towards the Advertised Brand: Self-Congruence Theory
Manyiwa*, S.
Vol. 26 , pp. 144-161
185 views DOI
2019
Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent
Evans, N.
Vol. 25 , pp. 589-608
184 views DOI
2020
A Bibliometric History of the Journal of Promotion Management (1992–2019)
Kumar, S.
Vol. 26 , pp. 97-120
177 views DOI
2020
Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost
Christino, J.
Vol. 26 , pp. 301-321
155 views DOI
2020
Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?
Raji, R.
Vol. 26 , pp. 19-49
145 views DOI
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