Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent

Clicks: 219
ID: 66991
2019
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Reference Key
evans2019extendingjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Evans, N.
Journal journal of promotion management
Year 2019
DOI
10.1080/10496491.2018.1500411
URL
Keywords Keywords not found

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