Consumer acceptance of an SMS-assisted smoking cessation intervention: a multicountry study.

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ID: 99646
2013
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Abstract
This study assesses smokers' perceptions, motivations, and intentions towards using an SMS-assisted smoking cessation intervention in Australia, France, and Mexico through an extended technology acceptance model with mediating variables. Data was collected through online surveys. Results show that perceived usefulness and vicarious innovativeness predict use intentions for all three countries. Perceived ease of use is significant only for Mexico. Subjective norms are significant only for Mexico and Australia. Perceived monetary value and perceived annoyance are significant mediating variables for all three countries, whereas perceived enjoyment is significant only for Mexico and Australia. These results contribute to theory and practice.
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andrews2013consumerhealth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Andrews, Lynda;Cacho-Elizondo, Silvia;Drennan, Judy;Tossan, Vessélina;
Journal health marketing quarterly
Year 2013
DOI
10.1080/07359683.2013.758015
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Keywords
mobile health adoption health information technology consumer preferences multivariate analyses

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