Mechanics of Rumor Mills and Epistemic Motivational Processes of Food-related Rumor Spread: Interplay between Attitude and Issue Motivation.

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ID: 92310
2020
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Abstract
This study tested the manner in which attitude toward an object of rumor affects people's epistemic motivation to solve a problem and to share a rumor, specifically on social media, using two rumors regarding food safety issues including McDonald's and genetically modified food. An online survey administered to 184 undergraduate students who use Twitter showed that negative attitudes increased the likelihood of rumor sharing, mediated by issue-related epistemic motivation. However, positive attitudes showed no effects on issue-related motivation and the likelihood of rumor sharing. Theoretical and practical implications are discussed.
Reference Key
lee2020mechanicshealth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Lee, Hyegyu;Kim, Jarim;Kim, Jeong-Nam;
Journal Health Communication
Year 2020
DOI
10.1080/10410236.2020.1712518
URL
Keywords
clinical trials communication recruitment consent recall research registry

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