Influenced by Anonymous Others: Effects of Online Comments on Risk Perception and Intention to Communicate.

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ID: 92303
2020
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Abstract
Guided by the health risk communication literature and the social identity model of deindividualization effects, this study examines whether and how concurrent exposure to health news articles and congruent/incongruent comments posted by anonymous others may affect news viewers' personal risk perception, societal risk perception, and intention to communicate about health risk issues. Two controlled experiments were conducted in Vietnam concerning two controversial health risk issues, including ear picking and child corporal punishment. Results showed a significant interaction effect between comments and perceived similarity on personal risk perception and societal risk perception, such that comments influenced both types of risk perception when viewers perceived that anonymous commenters were ingroup members. Results also indicated the joint effect of comments and perceived similarity on participants' intention to communicate, mediated by their personal risk perception and societal risk perception. Theoretical and practical implications were discussed.
Reference Key
duong2020influencedhealth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Duong, Hue Trong;Vu, Hong Tien;Nguyen, Long Thang Van;
Journal Health Communication
Year 2020
DOI
10.1080/10410236.2020.1723050
URL
Keywords
public health mass media newspapers vaccination rates

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