'If I give you my emotion, what do I get?' Conceptualizing and measuring the co-created emotional value of the brand
Clicks: 100
ID: 91060
2020
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| Reference Key |
mingione2020ifjournal
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|---|---|
| Authors | Mingione, M. |
| Journal | journal of business research |
| Year | 2020 |
| DOI |
10.1016/j.jbusres.2019.11.071
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| URL | |
| Keywords | Keywords not found |
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